i saw this on adbusters.org and thought of weston's brandless new balance [ie the "N" has been removed]. then i see this cute lil brandless boot & think "weston" would like this. aside from style & all, this thing is really cool. but i wonder how much the production really cost. is adbuster selling an idea, meaning, or concept or are they selling an alternative? i guess i'm going back to baudrillard...is that the use value, exchange value, symbolic value, or sign value? i think that my worst fear is that i've been duped again, and that they're selling me this "idea" of conservatism & anti-consumerism & making a killer off of our good intentions.
i mean, when walmart is even strategizing about how to "get" the frugal, conservation-minded consumers to think that they also support frugality & want them to save their $$$ instead of spend it, a ridiculous contradiction that is playing on our basic intelligence levels--and we fall for it--then how can i believe that there is any wholesome intention in our market?
check out adbusters.org & soothe my paranoia: this org is well known for delivering media with content, where the reader is the customer & not the advertiser. how do they do this? are you convinced? is this concept "strange"? what would baudrillard do? w.w.v.d (veblen)? w.w.m.d (marx)?
